ICC International Ends 38-Year Partnership with Lacoste
ICC International, a subsidiary of Saha Pathana Inter-Holding, has concluded its 38-year distribution agreement for the fashion brand Lacoste, with operations transitioning to a Central Retail joint venture.
Transition of Lacoste Operations in Thailand
According to a report by Prachachat Business, ICC International has officially ended its long-standing partnership with the global fashion brand Lacoste. The company, which is part of the Saha Pathana Inter-Holding group, had managed the brand's presence in the Thai market for 38 years.
New Management Structure
The distribution rights are set to be transferred to Heritage Croc, a joint venture company in which Central Retail holds an 80% stake. This shift marks a significant change in the retail landscape for the brand, as it moves from the Saha Pathana group to the Central Retail ecosystem.
Impact and Outlook
For residents and frequent shoppers in Thailand, this transition may lead to changes in store management, loyalty program integration, or promotional strategies associated with Lacoste boutiques. While the change in distributorship is confirmed, specific details regarding the timeline for the full operational handover and potential adjustments to retail locations remain to be clarified by the involved parties. Consumers are advised to monitor official announcements from Lacoste Thailand or Central Retail for updates on how this corporate restructuring might affect their shopping experience.
