SAM and Udon Thani Launch Debt Relief Initiative
Sukhumvit Asset Management (SAM) is partnering with Udon Thani province to host a debt relief event on November 15, offering a 50% principal reduction for eligible small-scale debtors.
According to Thai Post, Sukhumvit Asset Management (SAM) has announced a collaboration with Udon Thani province to launch a pilot debt relief program titled 'Udon Thani Governor Leads Debt Resolution (Phase 1).' The event, scheduled for November 15, aims to assist small-scale debtors in Udon Thani and surrounding areas who are struggling with non-performing loans (NPLs).
The initiative is part of the broader government-backed 'Fast Debt Closure, Move Forward' project. It specifically targets individuals with credit card debt, personal loans, or remaining balances from secured loans that do not exceed 100,000 baht per person. To qualify, the debt must have been overdue for more than 90 days as of September 30, 2025.
For residents or those managing financial affairs in the region, this program offers a 'Pay, Close, Finish' measure, which provides an immediate 50% reduction on the principal amount with zero interest. SAM has emphasized that this offer is time-sensitive and will conclude on December 31, 2026. Interested parties are encouraged to attend the upcoming event to verify their eligibility and understand the specific terms of the debt settlement. It remains to be confirmed how many additional provinces will host similar pilot phases in the future as part of this national effort to manage household debt.
