Ministry of Commerce Launches Pre-Order Campaign for Eastern Longan
The Department of Internal Trade has partnered with Thailand Post to facilitate the sale and distribution of eastern longan, aiming to move 30,000 tons of produce.
The Thai Department of Internal Trade, in collaboration with Thailand Post, has officially launched a pre-order campaign for longan harvested in the eastern region. This initiative allows consumers to purchase the fruit through the ThailandPostMart platform or at any post office branch nationwide. The pricing is set at 150 baht for a 3-kilogram basket, with the added benefit of free home delivery across Thailand. This program is part of a broader government strategy to manage agricultural output, with officials setting a target to distribute at least 500 tons through this specific postal channel. The overall management plan for the season aims to facilitate the sale of at least 30,000 tons of longan to support local farmers. For residents and travelers, this campaign offers a convenient way to access fresh seasonal produce directly from the source. While the immediate goal is to stabilize market supply and support growers, the long-term impact on seasonal fruit prices remains to be seen. Further details regarding the duration of the campaign and potential expansion to other fruit varieties have not yet been confirmed by the Ministry of Commerce.
