TAT Launches Campaign to Boost Northeast Tourism via Udon Thani Horticultural Expo

The Tourism Authority of Thailand (TAT) has announced a strategic initiative to stimulate tourism in the Northeast region during the final months of 2026. According to TAT Governor Thapanee Kiatphaibool, the Udon Thani Horticultural Expo, which runs from November 1, 2026, to March 14, 2027, serves as the primary attraction to draw visitors to the area. The agency projects that the event will welcome approximately 3.6 million attendees, contributing an estimated 32 billion baht to the local economy. To support this goal, the TAT is collaborating with travel partners to offer various promotions, including a 500-baht discount on domestic flights under the 'Fly and Travel Across Thailand' campaign. Additionally, the agency is promoting 70 tour packages and nine specific travel routes connecting Udon Thani with neighboring provinces. Other initiatives include the 'Amazing Thailand' tour program and the 'Single Journey 2026' campaign. For travelers and residents, these efforts aim to increase regional connectivity and provide diverse travel options throughout the Northeast. While the TAT has outlined these ambitious targets and promotional frameworks, the actual economic impact and final visitor numbers remain to be confirmed upon the conclusion of the expo in March 2027.