Dentsu Thailand Marks 10th Anniversary of 'One Day For Change' with Live Commerce Training

Dentsu Thailand recently hosted its annual 'One Day For Change' event, marking the 10th year of the corporate social responsibility initiative. According to a report by Thai Post, this year's program focused on empowering local entrepreneurs by providing specialized training in Live Commerce strategies. The initiative aims to equip small business owners with the necessary skills to navigate and succeed in the competitive online sales landscape. For residents and expatriates involved in the local business community, this event highlights a growing trend of corporate-led digital upskilling in Thailand. By focusing on live streaming and digital engagement, Dentsu is addressing the evolving needs of the Thai retail market. While the event successfully provided immediate training to participants, details regarding future sessions or potential follow-up programs for those who could not attend remain to be confirmed. The initiative underscores the ongoing commitment of major firms to support the digital transformation of Thailand's grassroots economy.