Jaymart Mobile Launches 'BOOSTER PRO' Gadget Brand
Jaymart Mobile is expanding its business by launching its own gadget brand, BOOSTER PRO, targeting six lifestyle segments to reach a sales goal of 200 million baht by 2027.
Jaymart Mobile, a prominent Thai mobile distributor, has officially introduced its new proprietary gadget brand, 'BOOSTER PRO'. According to CEO Dusit Sukhumvit, the company aims to leverage its existing network of 337 branches and a customer base of 400,000 people annually to capture growing demand in the technology sector. The brand is designed to cater to six distinct lifestyle groups, focusing on the rising popularity of AI-integrated smartphones and smart devices. The company has set a target to achieve 200 million baht in sales by 2027. For residents and visitors in Thailand, this development highlights a shift in the retail landscape where mobile stores are increasingly diversifying their offerings beyond standard handsets to include specialized lifestyle accessories. The company emphasizes that modern consumers now prioritize design, functionality, and after-sales service alongside technical specifications. While the brand launch is confirmed, the specific product lineup and the exact timeline for the rollout across all provincial branches remain to be fully detailed by the company. This move reflects broader market trends where retailers are seeking to deepen customer engagement through personalized tech ecosystems.
