Thai Athletes Showcase Local Textiles at Bangkok Fashion Event

On November 11, 2026, a unique fashion showcase took place at the Queen Sirikit National Convention Center in Bangkok, featuring prominent Thai athletes modeling contemporary designs made from traditional 'Pha Khao Ma' textiles. The event, held during the annual seminar of the Grassroots Economy Development Working Group, featured football players including Thongchai Sukkoki, Thitiphat Ekarunphong, and Siam Yapp, alongside professional golfers Nitithorn Thippong, Kritin Sunthornnon, and Krititee Sunthornnon. The garments were crafted by the Faculty of Fine Arts at Dhurakij Pundit University (DPU) using fabrics produced by the Thaworn Thai Textile women's group from Buriram province. This initiative aims to bridge local craftsmanship with modern fashion, demonstrating the versatility of traditional Thai weaving. For residents and visitors, this event highlights the ongoing efforts to integrate cultural heritage into contemporary lifestyle products. While the showcase successfully promoted these textiles, it remains to be seen how these collaborative designs will be distributed or if they will become available for wider commercial purchase in the future. The project is part of a broader cooperation between DPU and the Educational Institution Support Activity, focusing on sustainable development of local artisan communities.