Motor Expo 2026: Chinese EV Brands Drive Sales Ahead of Tax Hikes
The upcoming Motor Expo in early December features 60 brands, with Chinese manufacturers aggressively promoting vehicles before a 35% excise tax increase on imported EVs takes effect next year.
According to Prachachat Business, the upcoming Motor Expo scheduled for early December is set to feature 60 brands, including new and used cars as well as motorcycles. Eight new brands are participating for the first time, with Chinese manufacturers maintaining a dominant presence in the market. The event is expected to see a surge in bookings as consumers rush to purchase electric vehicles (EVs) before a 35% excise tax on imported EVs is implemented at the beginning of next year. For residents and potential buyers, this event represents a significant opportunity to secure vehicles under current pricing structures before the tax-driven price adjustments occur. While the organizers anticipate a substantial financial impact and high booking volumes, the exact total value of transactions remains to be confirmed following the conclusion of the event. Visitors should monitor individual brand promotions closely, as the competitive landscape is driving aggressive marketing campaigns. The long-term effect of the tax hike on the broader automotive market and consumer demand for EVs in Thailand remains a subject of ongoing observation.
