Thailand's Character Market Projected to Reach 5 Billion Baht as DEX Launches ANIMONIUM 2027
DEX is expanding its focus on Japanese pop culture with the upcoming ANIMONIUM 2027 event, aiming to capitalize on a character market expected to grow to 5 billion baht.
According to a report by Matichon Online, the character market in Thailand is projected to reach a valuation of 5 billion baht. In response to this growth, DEX is intensifying its strategic focus on Japanese pop culture by launching 'ANIMONIUM 2027'. This initiative is designed to serve as a comprehensive platform for Intellectual Property (IP) experience, aiming to bridge the gap between content creators and business opportunities. For residents and visitors interested in the creative industry, this development signals a significant expansion in the availability and commercial integration of Japanese pop culture within the Thai market. The event is positioned to act as a hub for industry professionals and fans alike, potentially influencing future trends in local entertainment and retail. While the market growth projection is optimistic, the specific details regarding the scale of the event and the full list of participating IP partners remain to be confirmed. Observers are watching to see how this platform will shape the landscape of character-based business in Thailand over the coming year.
