iQIYI Announces 2027 Content Expansion Strategy in Thailand
Streaming platform iQIYI has unveiled its 2027 content strategy at the 'iJOY TH 2027' event in Bangkok, focusing on local IP development and business growth.
At the 'iQIYI iJOY TH 2027' event held at ICONSIAM in Bangkok, the international streaming platform iQIYI officially presented its strategic roadmap for the upcoming year. The company aims to significantly expand its presence in the Thai market by focusing on the development of local intellectual property (IP) and increasing the diversity of its content offerings. The event featured a presentation of the 2027 content lineup and various projects currently in development. The gathering was attended by iQIYI International Global Ambassador Tian Xiwei, alongside several prominent Thai artists including Mile-Apo, Engfa, and others, as well as various industry partners. For residents and visitors in Thailand, this announcement signals a potential increase in locally produced entertainment options available on the platform, reflecting the company's ongoing investment in the Thai creative sector. While the event highlighted the strategic direction and featured a star-studded lineup, specific release dates for individual projects and the full scope of the financial investment remain to be confirmed. The initiative underscores iQIYI's commitment to strengthening its footprint in the region by bridging international streaming standards with local Thai content production.
