Chocosmetics Launches New Cushion Foundation with Brand Muse Enjoy Thidarat
Thai cosmetics brand Chocosmetics has introduced its new Cho Semi-Matte Skinlock Cushion, featuring actress Enjoy Thidarat as its first brand muse.
Chocosmetics, led by CEO Noey Chotika, has officially launched its latest beauty product, the Cho Semi-Matte Skinlock Cushion. To mark the occasion, the brand has appointed actress Enjoy Thidarat as its first-ever brand muse. According to the company, Thidarat was selected to represent the modern generation, embodying qualities of versatility, self-care, and a passion for beauty that align with the brand's core identity.
The new cushion foundation is designed specifically for the Thai climate and skin tones. It features a semi-matte finish that aims to balance hydration and oil control, offering buildable coverage while maintaining a lightweight, comfortable feel on the skin. The product is marketed as long-lasting, promising to resist darkening throughout the day. It is available in five distinct shades tailored to suit various Thai skin tones.
For residents and visitors interested in local beauty trends, this launch highlights the ongoing evolution of the Thai cosmetics market, which continues to focus on products specifically formulated for local environmental conditions. While the product is now available, consumers may wish to check local beauty retailers or the brand's official channels for specific store availability and pricing details. Further information regarding long-term user reviews or potential future product expansions remains to be confirmed by the brand.
