General
Kids & Kitz Secures Distribution Rights for CARDFUN, Launches Marvel Hero Rush TCG in Thailand
Thai distributor Kids & Kitz has announced a new partnership with CARDFUN to bring the Marvel Hero Rush Trading Card Game to the local market.
According to a report by Matichon Online on July 29, 2026, the Thai company Kids & Kitz has officially secured the distribution rights for the CARDFUN brand. This strategic move marks the company's expansion into the local Trading Card Game (TCG) market, with the immediate launch of the 'Marvel Hero Rush' TCG.
For residents and visitors interested in hobby gaming, this development signals an increase in the availability of officially licensed Marvel-themed tabletop products within Thailand. As the TCG community continues to grow globally, the introduction of localized distribution for major international brands like CARDFUN suggests a strengthening of the local hobby retail sector.
While the announcement confirms the partnership and the initial product launch, several details remain to be clarified. Specifically, the company has not yet provided a comprehensive list of retail locations where the cards will be available, nor have they detailed the full schedule of organized play events or tournaments that may accompany the launch. Enthusiasts are encouraged to monitor official Kids & Kitz channels for updates regarding product availability and community engagement opportunities as the rollout progresses.
Translated from Thai.
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