iQIYI International Unveils 2027 Content Strategy in Bangkok
iQIYI International hosted its 'iJOY TH 2027' event at ICONSIAM, announcing plans to promote Thai content and artists to a global audience.
On November 9, 2026, the streaming platform iQIYI International held its 'iJOY TH 2027' event at the iCON Hall in ICONSIAM, Bangkok. The gathering served as a platform to announce the company's strategic direction for the upcoming year, with a primary focus on elevating Thai storytelling and local talent to an international stage. A notable highlight of the event was the participation of actress Tian Xiwei, who attended in her capacity as the iQIYI International Global Ambassador. For residents and visitors in Thailand, this announcement signals a continued investment in the local entertainment industry, which may lead to increased visibility for Thai media productions and cultural exports globally. While the event outlined the company's commitment to expanding its Thai content library, specific details regarding the full lineup of upcoming series, release dates, and the extent of international distribution partnerships remain to be confirmed. The initiative reflects a broader trend of global streaming services leveraging local creative markets to diversify their offerings.
