Thaimart Launches New Strategies to Boost E-commerce and Creator Economy
Thaimart has unveiled four strategic initiatives to expand its e-commerce platform, including an affiliate program offering up to 50% commission for creators.
On November 7, 2026, at BITEC Bangna, Thaimart, led by CEO Panthawat 'Noth' Nakwisut, hosted the 'Thaimart Presents CREATOR AFFILIATE & COMMERCE FEST 2026' (CAC Fest 2026). The event served as a platform to announce four major strategic pillars aimed at strengthening the Thai e-commerce ecosystem. Central to these plans is a new affiliate marketing system designed to empower content creators by allowing them to earn commissions of up to 50% on sales. Additionally, the company introduced its first brand presenters and announced the establishment of 'Thaimart Academy,' an initiative dedicated to providing training and support for local entrepreneurs. The festival brought together over 35 industry experts, brands, and creators to discuss modern business practices, ranging from content creation and live-stream selling to advanced digital sales strategies. For residents and business-minded individuals in Thailand, these developments signal a growing focus on the creator economy and digital entrepreneurship. While the platform aims to boost local business growth, the long-term impact of these specific strategies on the broader Thai retail market remains to be seen as the company begins its implementation phase.
