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Muay Thai Intelligence Project Showcases AI Integration at AI Expo 2026

Khaosod Online Thailand One source

A new initiative called Muay Thai Intelligence is utilizing AI and motion tracking to digitize the expertise of legendary Thai boxers, aiming to protect intellectual property and support athletes.

At the recent AI Expo 2026, the 'Muay Thai Intelligence' project, led by Dr. Nopparat Phutrattanamanee, introduced a framework designed to preserve the traditional knowledge of Muay Thai through modern technology. By employing data analytics, motion tracking, and artificial intelligence, the project seeks to decode the advanced techniques of legendary fighters, transforming their physical mastery into a digital legacy. A primary goal of this initiative is to establish a robust intellectual property management system, ensuring that the value generated from this digital content provides fair compensation to the athletes and their families. The project's booth attracted significant attention from researchers, game developers, and technology entrepreneurs interested in applications ranging from humanoid robotics to digital media. Government officials, including representatives from the Ministry of Higher Education, Science, Research and Innovation, visited the exhibition to observe demonstrations of the system. For residents and visitors, this development highlights Thailand's growing role in merging cultural heritage with high-tech innovation. While the project has successfully demonstrated its technical potential, the long-term impact on the sports industry and the specific mechanisms for athlete compensation remain to be fully implemented and confirmed as the initiative moves beyond the exhibition phase.