ITC Targets $1 Billion Revenue Through Pet Longevity Innovation
Global pet food manufacturer ITC is leveraging R&D from its i-Cattery facility to expand into the pet supplement market, aiming for $1 billion in revenue.
According to a report by Prachachat Business, i-Tail Corporation (ITC) is implementing a new strategic plan to navigate global economic fluctuations by focusing on 'Pet Longevity' nutrition. The company is utilizing research and development insights from its specialized 'i-Cattery' laboratory to drive innovation in the pet food sector. A key component of this strategy involves expanding into the pet supplement market, which the company expects will help it reach a revenue target of $1 billion. By positioning Thailand as a central hub in the global pet food supply chain, ITC aims to strengthen its competitive edge. For residents and those interested in Thailand's industrial landscape, this move highlights the country's growing role in high-value pet care manufacturing. While the company has set ambitious financial goals and is actively developing new product lines, the specific timeline for achieving the $1 billion revenue milestone and the full impact of these new supplements on the broader market remain to be confirmed as the company continues its expansion efforts.
