Department of Internal Trade Proposes Phase 2 of 'Thai Helps Thai' Blue Flag Initiative
The Department of Internal Trade is seeking a 900 million baht budget to extend the 'Thai Helps Thai' Blue Flag program following positive public reception.
According to a report by Matichon Online on November 7, 2026, the Department of Internal Trade (DIT) has expressed satisfaction with the public response to the 'Thai Helps Thai' Blue Flag initiative. This government-led program is designed to alleviate the cost of living for citizens by providing access to essential goods at discounted prices. Due to the program's popularity and perceived effectiveness in supporting household budgets, the DIT is now preparing to request a budget of 900 million baht to launch a second phase. For residents and long-term visitors, this initiative is significant as it directly impacts the retail prices of daily necessities at participating outlets. While the program has been well-received, the expansion remains subject to the approval of the requested funding. Further details regarding the specific timeline for the second phase, the list of participating vendors, and the exact range of subsidized products are yet to be officially confirmed by the authorities.
