Chery Group's LUXEED Brand to Launch in Thailand in Early 2027
The luxury EV brand LUXEED, under the Chery Group, plans to enter the Thai market in the first quarter of 2027 with 12 initial showrooms.
According to a report by Prachachat Business, the luxury electric vehicle brand LUXEED, a subsidiary of the Chery Group, has announced plans to officially launch in Thailand during the first quarter of 2027. The company is currently focusing on establishing a robust after-sales service network as a foundation for its market entry. To support this rollout, LUXEED has partnered with nine local Thai business entities to establish an initial network of 12 showrooms and service centers across the country. The brand intends to debut its presence with a luxury MPV model, coinciding with the implementation of a 35% import tax on electric vehicles. For residents and potential buyers, this development signals an expansion of the premium EV segment in Thailand, offering more variety in the luxury vehicle market. The move reflects the ongoing growth of the electric vehicle ecosystem in the region. At this stage, specific details regarding the exact pricing of the luxury MPV, the precise locations of the 12 showrooms, and the full range of models to be offered beyond the initial launch vehicle remain to be confirmed by the company.
