The Mall Group Launches 'The Great Happy New Year 2027' Campaign
Key points
- The Mall Group is leveraging the 'Mr.
- Men and Little Miss' characters to boost consumer spending during the upcoming 2027 New Year high season.
On November 6, 2026, The Mall Group announced its strategy to stimulate consumer spending during the final quarter of the year, citing an expected increase in festive shopping, gift-giving, and tourism. Voralak Tulaphorn, Chief Marketing Officer of The Mall Group, stated that the company is launching the 'The Mall Group The Great Happy New Year 2027' campaign to capitalize on the high season.
This initiative will be implemented across eight locations, including all The Mall Lifestore branches, Emporium, EmQuartier, and Paragon Department Store. The campaign continues the company's 'FIRST EXPERIENCE' strategy, which aims to create unique festive atmospheres for shoppers. By collaborating with the 'Mr. Men and Little Miss' characters, the group intends to add a vibrant element to the holiday season to attract visitors and residents alike.
For travelers and residents, this campaign signals a period of increased festive activities and promotional events at major shopping hubs in Bangkok. While the campaign is set to run throughout the holiday season, specific details regarding individual store events or exclusive promotions remain to be confirmed by the company as the festive period approaches. The Mall Group remains optimistic that these efforts will contribute to a positive economic outlook for the retail sector in the final months of 2026.
