Central Retail Announces 4.094 Billion Baht Investment to Revamp Robinson Department Stores
Central Retail Corporation has unveiled a major investment plan to renovate Robinson department stores, introducing two new retail models as part of a long-term expansion strategy through 2030.
According to a report by Matichon Online, Central Retail Corporation (CRC) has announced a significant investment of 4.094 billion baht to modernize its Robinson department store chain. This initiative, marking the company's 70th anniversary, aims to revitalize the shopping experience amidst a period of economic slowdown in Thailand. The company plans to introduce two new retail concepts, branded as 'Ploen' and 'Riva,' which are designed to better align with evolving consumer preferences. This strategic overhaul is part of a broader expansion roadmap that extends through the year 2030. For residents and visitors, this investment suggests that Robinson stores may undergo significant aesthetic and functional changes in the coming years, potentially altering the retail landscape in various provinces. While the company has outlined its financial commitment and long-term vision, specific details regarding which locations will be prioritized for renovation or the exact timeline for the rollout of the new 'Ploen' and 'Riva' models remain to be confirmed. Stakeholders will be watching to see how these physical store improvements impact the overall competitiveness of the Robinson brand in a challenging economic climate.
