Mahboonkrong Rice Launches New Product at Makro Horeca 2026

Mahboonkrong Rice, a subsidiary of PRG Corporation Public Company Limited, is participating in the 19th Makro Horeca event, Thailand's major food business exhibition. Held under the theme 'Igniting Ideas, Fueling Food Businesses,' the company is showcasing a wide range of its premium and health-oriented rice products. A key highlight of their presence at the event is the official launch of a new product, 'Riceberry mixed with Quinoa,' which is being offered exclusively at Makro locations. For residents and visitors interested in local culinary trends, this event serves as a platform to explore new health-conscious food options available in the Thai market. The introduction of this specific blend reflects a growing focus on nutritional variety within the hospitality and retail sectors. While the product is now available through Makro, further details regarding its long-term distribution across other retail channels or potential variations in packaging remain to be confirmed by the company. The exhibition continues to serve as a significant venue for food industry professionals and consumers to engage with new product developments in Thailand's competitive rice market.