Dcash Terminates Partnership with Panadda 'Boom' Wongphudee
The hair care brand Dcash has officially ended its contract with celebrity Panadda 'Boom' Wongphudee following ongoing legal scrutiny surrounding her foundation.
On November 5, 2026, the hair care brand Dcash announced the immediate termination of its partnership with celebrity and activist Panadda 'Boom' Wongphudee. The company confirmed that it has removed all advertising materials featuring her from all channels, effective immediately. This decision follows a similar move by another prominent soap brand, as public and legal scrutiny intensifies regarding the 'Ongkorn Tham Dee' (Do Good Organization) foundation, which is currently under investigation. For residents and expatriates in Thailand, this development highlights the significant impact that ongoing legal investigations can have on the professional standing of public figures and their corporate endorsements. The foundation is currently undergoing formal legal proceedings to address various allegations. At this stage, the specific details of the legal findings remain under investigation, and the public is awaiting further updates from the relevant authorities regarding the foundation's operations and the outcome of the legal process.
