Robinson Unveils New Retail Models 'Ploen' and 'Riva' for Thailand
Central Retail's Robinson department store chain is launching two new retail concepts, 'Ploen' and 'Riva', targeting major urban areas and tourist destinations across Thailand.
Robinson, a prominent retail developer under Central Retail, has announced a strategic shift in its business model with the introduction of two new formats: 'Ploen' and 'Riva'. According to a report by Prachachat Business, these new concepts are designed to move beyond the brand's traditional provincial image, aiming to capture market share in Bangkok and major tourist-heavy provinces. The company plans to establish these new locations in key areas such as Ramkhamhaeng and Rangsit. For residents and travelers, this expansion signifies a potential increase in modern shopping infrastructure in high-traffic urban and tourist zones. The rollout of these new models is scheduled to take place between 2027 and 2028. While the company has confirmed the names and the strategic intent behind these new retail formats, specific details regarding the exact architectural design, the full list of tenant brands, and the precise opening dates for individual locations remain to be confirmed. Stakeholders and consumers are awaiting further announcements as the development timeline progresses toward the 2027 launch window.
