Dcash Terminates Partnership with Presenter Boom Panadda
Hair care brand Dcash has officially ended its contract with celebrity presenter Boom Panadda, effective November 5, 2026.
On November 5, 2026, the hair care brand Dcash issued an official announcement confirming the immediate termination of its partnership with celebrity presenter Boom Panadda. According to reports from Matichon Online, the company has decided to discontinue her role as the face of the brand, effective immediately. Furthermore, Dcash has initiated the process of removing all existing advertising materials featuring the presenter from public view. For residents and observers of the Thai entertainment and commercial landscape, this development marks a sudden shift in the brand's marketing strategy. While the company has confirmed the cessation of the contract and the removal of promotional content, the specific reasons behind this decision have not been publicly disclosed by the brand. As of now, it remains to be confirmed whether this change will impact any ongoing promotional campaigns or if the company intends to appoint a new representative in the near future. Residents should expect to see a gradual disappearance of current Dcash advertisements featuring Boom Panadda across various media channels as the company executes its removal plan.
