Bennett Soap Ends Partnership with Panadda Wongphudee
Parapinyo Group has officially terminated its presenter contract with celebrity Panadda Wongphudee, citing ongoing legal proceedings.
On November 5, 2026, Parapinyo Group, the manufacturer of Bennett soap, issued a formal announcement terminating the role of Panadda 'Boom' Wongphudee as the brand's presenter. The decision, which took effect immediately on the same day, includes the removal of all advertising materials featuring her image across all communication channels. According to the company's statement, the decision was made due to the current situation involving Panadda Wongphudee, which is presently undergoing legal proceedings. The company expressed its gratitude to consumers for their continued support and trust in the brand. For residents and expatriates in Thailand, this development marks the end of a long-standing advertising campaign that was widely recognized by the public. While the company has confirmed the cessation of the partnership and the removal of promotional content, the specific nature of the legal proceedings involving the celebrity has not been detailed in the company's public statement. Further information regarding the legal status of the case remains to be confirmed through official judicial channels.
