Bennett Soap Ends Partnership with Presenter Boom Panadda

According to a report by Thai Post, the manufacturer of Bennett Soap, Pakinjo Group Co., Ltd., has announced the end of its professional relationship with well-known Thai celebrity and presenter Boom Panadda. The termination of her role as the brand's presenter took effect on November 5, 2026. While the company has confirmed the cessation of the partnership, specific details regarding the reasons behind this decision have not been publicly disclosed. For residents and followers of Thai media, this change marks a significant shift in the brand's marketing strategy, as Boom Panadda has been a prominent face associated with the product line for some time. As of now, it remains to be confirmed who, if anyone, will replace her as the new face of the brand, or if the company intends to pivot its advertising approach entirely. Consumers who frequently purchase Bennett Soap may notice changes in upcoming promotional materials and media campaigns. Further updates regarding the brand's future marketing direction are expected to be released by the company in due course.