Bennett Soap Ends Partnership with Presenter Panadda Wongphudee
Bennett Soap has officially terminated its 20-year collaboration with celebrity presenter Panadda 'Boom' Wongphudee following controversies surrounding her charitable foundation.
Partnership Termination
On November 5, 2026, Bennett Soap announced the immediate conclusion of its long-standing partnership with well-known television personality and activist Panadda 'Boom' Wongphudee. The company confirmed that it has begun removing all advertising materials featuring her image from its communication channels.
Context of the Decision
The decision follows recent public scrutiny regarding the 'Ongkorn Tham Dee' (Do Good Organization) foundation, which is led by Panadda. While the brand did not provide exhaustive details on the specific allegations, the move marks a significant shift for the company, which had featured Panadda as its primary face for over two decades.
Impact and Outlook
For residents and observers of Thai media, this development highlights the sensitivity of corporate branding in relation to public figures involved in social or charitable controversies. The removal of advertisements is effective immediately as of November 5, 2026. At this stage, it remains to be confirmed how this change will affect the brand's future marketing strategy or if there will be any further public statements from Panadda regarding the foundation's status. Consumers should expect to see a transition in the brand's promotional materials across retail and digital platforms in the coming weeks.
