Bennett Soap Terminates Partnership with Panadda 'Boom' Wongphudee
Bennett soap has officially ended its contract with celebrity presenter Panadda 'Boom' Wongphudee and is removing all associated advertising materials.
According to a report by Matichon Online on November 5, 2026, the skincare brand Bennett has officially announced the termination of its partnership with well-known Thai celebrity and activist Panadda 'Boom' Wongphudee. The company has confirmed that she will no longer serve as a presenter for the brand. Furthermore, Bennett has initiated the process of removing all existing advertising media featuring her image across all channels. This development marks a significant shift in the brand's marketing strategy. For residents and expatriates in Thailand, this news highlights a notable change in the public face of a widely recognized consumer product. While the brand has confirmed the cessation of the contract and the removal of promotional materials, the specific reasons behind this decision have not been publicly detailed by the company. Observers are now waiting to see if further statements will be issued by either the brand or Panadda herself to clarify the circumstances surrounding this sudden termination. As of now, the public is advised to monitor official channels for any updates regarding the brand's future marketing direction.
