LUXEED Announces Partnership Network and Upcoming Showrooms in Thailand
High-end electric vehicle brand LUXEED, under Chery Group, has partnered with nine major Thai automotive dealers to launch 12 showrooms ahead of its official market entry in early 2027.
LUXEED, the premium electric vehicle brand from Chery Group, has officially announced a strategic partnership with nine established automotive dealers in Thailand. This collaboration marks a significant step in the brand's preparation for its official launch in the country, which is slated for the first quarter of 2027. Thailand will serve as the first international market for LUXEED in Southeast Asia.
The nine partners involved in this initial phase are 14 AUTOHAUS, B Autohaus, BRG Group, HorizonPF, Hatyai, MosAUtoPart, PAG Autoworks, Tanasit Distribution, and THE ELECTRIFIED AUTOMOTIVE CHIANG MAI. These companies were selected for their extensive experience in managing premium customer segments and their deep understanding of the new energy vehicle ecosystem.
As part of this expansion, the brand plans to open 12 showrooms across the country. For residents and potential buyers, this development signals the arrival of a new high-end electric vehicle option in the Thai market. While the partnership network is now established, specific details regarding the full vehicle lineup, pricing, and exact showroom locations remain to be confirmed as the company approaches its 2027 launch date. This move highlights the growing interest of international electric vehicle manufacturers in Thailand's automotive sector.
