KTC Reports Significant Growth in Point-Redemption Spending
Credit card issuer KTC has announced a 27% increase in spending linked to reward points during the first nine months of 2026 and launched a new campaign for the high season.
According to a report by Thai Post, Krungthai Card (KTC) has observed a notable shift in consumer behavior, with cardholders increasingly utilizing reward points alongside their regular payments. The company reported that spending linked to these points grew by 27% during the first nine months of 2026. In response to this trend and the arrival of the year-end high season, KTC has introduced a new promotional campaign titled 'KTC FOREVER FIRE.' The company has set a target for overall spending growth of 7% for the period. For residents and travelers in Thailand, this development highlights a growing trend in loyalty program engagement, which may offer more value for those utilizing KTC credit cards for travel, dining, and shopping expenses during the busy tourism season. While the company remains optimistic about its growth targets, the actual impact of the 'KTC FOREVER FIRE' campaign on total transaction volumes remains to be confirmed as the high season progresses.
