Ton Son Vermicelli Showcases New Products at Makro HORECA 2026
Sittinan Co., Ltd. reports positive reception for its Ton Son brand at the 19th Makro HORECA food business exhibition.
At the 19th Makro HORECA 2026 exhibition, Sittinan Co., Ltd. showcased its latest product innovations under the Ton Son vermicelli brand. According to Prachachat Business, the company highlighted its 'Ton Son Korean Style' noodles and 'Ton Son EATSY,' a line of ready-to-eat instant vermicelli, to industry professionals and attendees. Managing Director Panna Panchaveenin expressed satisfaction with the consumer response during the event, noting that the company plans to leverage this momentum to further expand its market presence. For residents and visitors in Thailand, this event highlights the ongoing diversification of local food brands catering to both traditional and modern convenience-oriented preferences. While the company has signaled its intent to build upon this success, specific details regarding future distribution channels or new product rollouts beyond the exhibition remain to be confirmed.
