Easy Money Reveals Top Five Pledged Assets in 2026
Pawn shop chain Easy Money reports that gold remains the most pledged asset in 2026, with a notable shift in customer demographics toward SME owners.
According to a report by Prachachat Business, the pawn shop chain Easy Money has identified the five most frequently pledged assets by customers in 2026. Gold continues to hold the top position, followed by diamonds, watches, and luxury brand-name goods, including items from Louis Vuitton, Chanel, and Hermès. The company noted a significant shift in customer behavior, observing that the client base has evolved from individuals seeking emergency funds to include a growing number of SME entrepreneurs and small-scale merchants. This trend suggests that pawn shops are increasingly being utilized as a source of liquidity for business operations rather than solely for personal financial crises. For residents and business owners in Thailand, this shift highlights the role of pawn services in the broader economic landscape, particularly for those managing small enterprises. While the data provides insight into current consumer financial habits, it remains to be confirmed how these trends correlate with broader national economic indicators or if this pattern of utilizing luxury goods for business capital will persist throughout the remainder of the year.
