TrueVisions Group Announces New Executive Appointment

According to Khaosod Online, TrueVisions Group has officially appointed Peerathat Kasemsri Na Ayudhaya as the new Chief Executive of the group, effective November 1, 2026. Peerathat, who currently serves as the Chief Content and Media Officer at True Corporation, will now hold dual leadership roles. In his new capacity, he is tasked with overseeing commercial operations, content acquisition, media solutions, sales, content marketing, and the development of OTT platforms. This appointment encompasses all business units under the TrueVisions Group umbrella, including TrueVisions Pay TV, TrueVisions Now, and True4U. The company stated that this strategic move is intended to enhance operational agility and ensure sustainable business growth. For residents and subscribers, this leadership change signals a potential shift in content strategy and platform development as the company seeks to streamline its management. While the appointment is effective immediately, the long-term impact on programming schedules, service pricing, or specific content offerings remains to be confirmed as the new executive settles into his expanded role. Observers will be watching to see how these internal management adjustments translate into changes for the end-user experience across TrueVisions' various media channels.