Gen Z Students Showcase Creativity in Cocolove Viral Ads Contest

The Cocolove Viral Ads TikTok Contest 2026 recently concluded at the Vitchakarn 1 building, Chulalongkorn University’s Social Mission Center in Nan province. Organized by the Cocolove brand, the event aimed to foster creativity among the younger generation by challenging students to produce engaging social media content for their 100% pure coconut water product. The competition featured participants from five educational institutions in Northern Thailand, including the Faculty of Agriculture at Chulalongkorn University, Rajamangala University of Technology Lanna Nan, Uttaradit Rajabhat University (Nan College), Mahachulalongkornrajavidyalaya University (Nan Campus), and Suan Dusit University (Lampang Center). Hosted by representatives from the 'COCOLOVE Z Friends' group, the contest provided students with a platform to bridge classroom learning with real-world digital marketing experience. For residents and visitors, this event underscores the growing emphasis on digital literacy and creative entrepreneurship within Thailand's academic landscape. While the winners for the 'Benefits of COCOLOVE' category have been announced, further details regarding the full list of award recipients and the long-term impact of these student-led campaigns on the brand's marketing strategy remain to be confirmed. The initiative highlights how local brands are increasingly collaborating with universities to engage Gen Z audiences through interactive digital storytelling.