Makro Targets HORECA Expansion and Ambitious Online Sales Growth
Retail giant Makro is focusing on the HORECA sector to drive revenue, aiming for 100 billion baht in online sales by 2026.
According to a report by Prachachat Business, the retail chain Makro is strategically expanding its focus on the HORECA (Hotel, Restaurant, and Catering) sector. The company views this segment as a primary engine for revenue growth and economic contribution. To support this initiative, Makro is prioritizing the distribution of ready-to-cook and ready-to-eat products, which are designed to help business operators manage costs and improve operational convenience.
As part of its strategy to encourage repeat business, the company plans to launch new product lines every two months. This consistent refresh of inventory is intended to keep customers engaged and increase shopping frequency. Looking ahead, Makro has set an ambitious target for its digital platform, Makro PRO, aiming for online sales to exceed 100 billion baht by the end of 2026.
For residents and business owners in Thailand, this expansion may lead to a wider variety of wholesale food options and improved digital procurement services. While the company is optimistic about its growth trajectory, the actual achievement of the 100 billion baht milestone remains to be confirmed as it depends on market conditions and the successful adoption of the Makro PRO platform over the next two years.
