Hatyai Poll Reports Sharp Decline in Southern Thailand Confidence Index
A survey from Hatyai University indicates a significant drop in public confidence across 14 southern provinces due to rising living costs and economic pressures.
According to a report published by Khaosod Online on November 1, 2026, the Hatyai Poll conducted by the Business Innovation Research Center at Hatyai University has revealed a sharp decline in the public confidence index for 14 provinces in Southern Thailand. The survey, which sampled 420 residents regarding socio-economic conditions in October, shows a downward trend compared to September.
Assistant Professor Dr. Wiwat Chankingtong, manager of the research center, attributed this decline to several factors, primarily the rising costs of energy and transportation. These expenses have placed a significant burden on small businesses and SMEs, leading to liquidity issues. As consumer purchasing power remains limited, many businesses have been forced to reduce production, cut overtime, or lay off staff, which in turn has reduced worker income and slowed economic circulation.
Residents expressed concerns over high fuel prices, mounting debt, and low agricultural commodity prices. Additionally, there is public uncertainty regarding government solar projects and fears of rising crime rates. For residents and travelers, these economic conditions may signal a period of reduced local spending and potential shifts in the labor market. While the poll highlights these widespread concerns, the government's response to calls for retail debt restructuring remains a key area to monitor as the region navigates these financial challenges.
