Australian Frozen Yogurt Brand Yo-Chi Opens First Thailand Location

Yo-Chi, the well-known Australian frozen yogurt brand, has officially entered the Thai market with the opening of its first location at Groove, 2nd floor, CentralWorld. The shop features a self-service model where customers can dispense their own yogurt and select from a variety of toppings, allowing for a personalized dessert experience. The pricing is based on weight, set at 73 THB per 100 grams. The brand highlights the use of imported Australian cow's milk and offers 10 different yogurt flavors, with the signature 'Tart' flavor being a primary attraction. To cater to local tastes, the shop includes over 30 topping options, featuring fresh, hand-cut fruits and local specialties such as Thai tea jelly, mango, and toasted coconut. For residents and travelers, this opening represents a new addition to the growing trend of casual, youth-oriented hangout spots in Bangkok that prioritize interactive dining experiences over traditional nightlife venues. While the brand has established its presence in CentralWorld, it remains to be seen if there are plans for further expansion into other areas of Thailand. Customers are encouraged to visit the store to experience the DIY concept firsthand.