EVEANDBOY Unveils Major Transformation at Siam Square One
Thailand's leading beauty retailer, EVEANDBOY, has officially relaunched its flagship store at Siam Square One, featuring a new concept that blends beauty, entertainment, and lifestyle.
On October 28, 2026, EVEANDBOY, recognized as a top beauty retailer in Thailand, officially unveiled its newly renovated 'EVEANDBOY THE NEW UNDERGROUND' store located at Siam Square One. This marks the most significant transformation of the flagship location in nine years. The grand opening event featured appearances by prominent Thai celebrities, including Bella Ranee, Taew Natapohn, and James Jirayu.
The store has been redesigned under the concept 'PLAY AROUND THE NEW UNDERGROUND,' aiming to establish the space as a comprehensive beauty destination. By integrating elements of entertainment and lifestyle alongside its traditional beauty product offerings, the company seeks to create a more immersive shopping experience for visitors.
For residents and travelers in Bangkok, this renovation signifies a major update to one of the city's most popular shopping hubs. The new layout is designed to serve as a central point for those interested in the latest beauty trends and lifestyle activities in the heart of Siam. While the store is now open to the public, specific details regarding new exclusive brand partnerships or future rotating pop-up events within the space remain to be confirmed by the retailer. Interested visitors are encouraged to check the store's official channels for updates on ongoing promotional activities.
