Minor Food Announces Global Expansion Strategy Targeting 4,500 Outlets by 2029
Minor Food is accelerating its international franchise growth, aiming to reach 4,500 locations by 2029 while introducing new brands and expanding Bonchon.
According to a report by Thai Post, Minor Food has unveiled an ambitious expansion plan to grow its global restaurant footprint. The company aims to increase its total number of outlets to 4,500 by the year 2029, primarily through a strategic focus on franchising.
As part of this growth initiative, the company plans to expand the presence of the Bonchon chicken brand into new international markets. Additionally, Minor Food is diversifying its portfolio by launching the 'CHIHO RAMEN' brand. This move is intended to strengthen the company's competitive position in the global food and beverage sector.
For residents and travelers in Thailand and abroad, this expansion suggests a wider availability of Minor Food’s diverse restaurant brands in the coming years. The strategy highlights the company's commitment to scaling its operations beyond its current domestic and international strongholds.
While the company has set clear numerical targets for its outlet count and brand diversification, specific details regarding the exact timeline for individual market entries and the specific countries targeted for the new CHIHO RAMEN locations remain to be confirmed. Stakeholders and consumers should monitor official announcements from Minor Food for further updates on the rollout of these expansion plans.
