Grab and Ministry of Culture Partner to Promote Thai Cultural Products
A new collaboration between Grab Thailand and the Ministry of Culture aims to boost the 'cultural economy' by integrating local CPOT goods into the GrabMart platform.
Grab Thailand has announced a strategic partnership with the Ministry of Culture to advance the 'Cultural NEXUS' initiative, designed to modernize the local cultural economy through digital integration. According to Prachachat Business, this collaboration focuses on two primary digital channels: the inclusion of Cultural Product of Thailand (CPOT) goods on the GrabMart platform and the promotion of over 150 local eateries through a dedicated 'The Lost Taste' section on GrabFood.
For residents and travelers, this initiative simplifies access to authentic, locally sourced cultural products and traditional culinary experiences. By leveraging Grab’s digital infrastructure, the project aims to provide local entrepreneurs with better market visibility and digital skill development. This move is intended to preserve traditional craftsmanship and regional flavors while making them more accessible to a broader consumer base.
While the partnership is currently active, details regarding the specific range of CPOT products available in different regions and the long-term sustainability of the digital training programs for local vendors remain to be confirmed. Users are encouraged to check the Grab application to explore the 'The Lost Taste' listings and available cultural goods in their current area.
