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Chinese brands terminate partnerships with Kylian Mbappé following controversial remarks

Khaosod English One source

French football captain Kylian Mbappé faces a commercial backlash in China after allegedly labeling Mao Zedong a dictator.

According to a report by Khaosod English, French national football team captain Kylian Mbappé is currently facing significant commercial fallout in China. At least three major Chinese companies, including the beverage manufacturer Dongpeng, have moved to sever ties with the athlete. This decision follows public comments made by Mbappé that reportedly referred to Mao Zedong, the founding leader of Communist China, as a 'dictator.'

For residents and travelers in China, this development is highly visible, as Mbappé’s image has been a staple in advertising campaigns across the country, ranging from subway stations to residential elevators. The rapid removal of these endorsements highlights the sensitivity surrounding political discourse involving historical figures in the Chinese market.

While the immediate impact is the loss of these specific brand partnerships, it remains to be confirmed whether other international sponsors will follow suit or if the backlash will extend to his professional football activities within the region. Observers are also waiting to see if the athlete or his representatives will issue a formal clarification regarding the remarks. For those currently in or planning to visit China, it is worth noting that such political controversies can lead to sudden shifts in public branding and media presence.