AAS Group Expands Automotive Portfolio with Voyah, Eyes Local Production
AAS Group has officially added the Chinese EV brand Voyah to its portfolio and is currently evaluating the feasibility of establishing a local assembly plant in Thailand.
According to a report by Prachachat Business, AAS Group has secured the rights to distribute the 'Voyah' brand, produced by Dongfeng Motor, as part of its strategic expansion into the retail automotive sector. The company has set an initial sales target of 500 units for the brand within this year, contributing to a broader group-wide sales projection nearing 20,000 vehicles.
Anuwat Inthraphuvasak, Chairman of AAS Group, indicated that the company is actively studying plans to establish a vehicle assembly facility in Thailand. This move is reportedly being considered in response to Thailand's upcoming adjustments to its automotive tax structure, which may influence the long-term viability of local manufacturing.
For residents and potential buyers, this development signals an increase in the availability of premium Chinese electric vehicles in the Thai market. The potential for a local assembly plant could eventually lead to more competitive pricing and improved after-sales support for the brand. However, it remains to be confirmed whether the assembly plant project will proceed, as the company is still in the planning and feasibility study phase. Observers will be watching to see how the anticipated tax restructuring impacts the final decision on local production.
