Badminton Association of Thailand Addresses Sponsorship Transition
The Badminton Association of Thailand (BAT) has clarified the end of its partnership with Victor and confirmed that the selection of a new sponsor is following established protocols.
Air Chief Marshal Monthol Sachukorn, President of the Badminton Association of Thailand (BAT), has addressed recent reports regarding the conclusion of the association's partnership with equipment manufacturer Victor. Following rumors of an eight-year deal with a new provider, Monthol clarified that the transition was handled through formal board discussions rather than the rushed process suggested by some media outlets.
Monthol emphasized that the association maintains a professional relationship with Victor, noting that the company intends to issue its own statement regarding the end of their collaboration. He further stated that the BAT remains open to working with all stakeholders, including Victor, for future tournament hosting. Regarding the selection of a new sponsor, the President confirmed that the process is being conducted in accordance with internal regulations, with all board meetings documented to ensure transparency and consensus among committee members.
For residents and sports enthusiasts in Thailand, this transition marks a significant shift in the national badminton landscape. While the association has confirmed that a new sponsor is being finalized, the identity of the new partner remains an internal matter. The BAT has committed to releasing full details to the public once the internal processes are complete. Further updates are expected as the association prepares its official announcement.
