Haier Announces 5.25 Billion Baht Investment for New Washing Machine Plant in Rayong

According to a report by Khaosod Online Thailand on October 26, 2026, Haier Group has committed to a 5.25 billion baht investment to construct a new premium washing machine factory. The facility will be located in the WHA ESIE 5 Industrial Estate in Rayong province.

This project aims to position Thailand as a key regional manufacturing hub for premium laundry appliances, with a maximum production capacity of 3 million units per year. The company plans to export 60–70% of this output to international markets, including Europe, Australia, New Zealand, and the Middle East, while also serving domestic demand. By leveraging the Eastern Economic Corridor (EEC) and existing free trade agreements, Haier intends to optimize logistics and reduce customs costs to enhance its global competitiveness.

For residents and those interested in the local economy, this investment signals a strengthening of Thailand’s industrial sector and potential job creation in the Rayong area. The move is driven by rising consumer demand for advanced garment care technology and changing urban lifestyles in Thailand. While the investment plan is confirmed, specific details regarding the exact timeline for the commencement of operations and the total number of new jobs to be created remain to be finalized by the company.