Badminton Association of Thailand Ends Partnership with Victor
The Badminton Association of Thailand has unexpectedly terminated its deal with Taiwanese brand Victor, opting instead for the Chinese brand Kumpoo, sparking internal concerns.
According to a report by Khaosod Online, the Badminton Association of Thailand has officially ended its partnership with the Taiwanese sports equipment manufacturer Victor. This decision comes despite a high-profile announcement on July 5, 2026, regarding a potential sponsorship deal worth $1.3 million USD annually.
Reports indicate that the July announcement was based on a Memorandum of Understanding (MOU) rather than a finalized contract. Although Victor reportedly agreed to all conditions set by the association, the association leadership ultimately decided to cancel the deal. In an urgent meeting, the board shifted its support to Kumpoo, a Chinese equipment brand. This sudden pivot has caused friction within the organization, with some board members expressing surprise at the change, noting that the new brand operates at a different quality tier. There are also internal concerns that this instability could lead to further resignations among athletes.
For residents and sports enthusiasts, this development highlights significant administrative shifts within the national badminton program. While the association has moved forward with the new sponsor, the long-term impact on athlete training and the quality of equipment remains to be seen. It is not yet confirmed how this change will affect the association's overall development goals or if further internal disputes will arise following the selection of the new partner.
