Phuket Real Estate Market Expands to Meet Global Demand
Major developers are launching new luxury and long-term residential projects in Phuket to cater to high-net-worth individuals and digital nomads.
According to a report by Khaosod Online on October 25, 2026, Phuket’s real estate sector is undergoing a significant transformation, shifting from a purely tourism-focused destination to a hub for long-term residency. Four major developers are currently launching new projects to capture rising demand from international buyers seeking second homes, luxury villas, and wellness-oriented living spaces.
Key developments include:
- TITLE (a subsidiary of AssetWise) is launching two new condominium projects valued at 2.5 billion baht, targeting the second-home market.
- AAG is developing ultra-luxury pool villas located on the prestigious 'Millionaire’s Mile.'
- Sansiri is expanding its portfolio with three new condominium projects near popular beaches.
- Sontana is focusing on the mid-term rental market to accommodate digital nomads and long-term residents.
This surge in development is supported by the onset of the high season and ongoing provincial infrastructure improvements. For residents and potential investors, this indicates a shift toward more permanent, high-end residential infrastructure. For travelers, the changing landscape may influence the availability and pricing of premium accommodation in the region. While these projects are currently underway, the long-term impact on local housing affordability and the specific completion timelines for all announced units remain to be confirmed.
