Thai Shopping Malls Launch Nationwide Haunted House Attractions for Halloween
Major retail chains Central and The Mall Group are rolling out haunted house attractions across Thailand to boost foot traffic during the late October Halloween season.
As Halloween approaches in late October 2026, Thailand’s major shopping mall operators are leveraging the holiday to drive consumer engagement. According to a report by Prachachat Business, retail giants Central Pattana and The Mall Group have launched a series of haunted house attractions across their branches nationwide.
Central Pattana has specifically partnered with Universal Music Thailand to elevate the experience, launching a campaign titled 'Thai' to attract visitors. These seasonal installations are designed to increase foot traffic during the final week of October, a period where retailers typically seek to boost sales through experiential marketing.
For residents and travelers, these attractions offer a localized way to participate in Halloween festivities within the convenience of major shopping centers. While these events are expected to draw significant crowds, visitors should note that specific operating hours and entry requirements may vary by location. As of now, the full list of participating branches and specific ticket details for each venue remain subject to individual mall announcements. Those planning to visit are encouraged to check the official social media channels of their local shopping centers for the most current information regarding schedules and potential age restrictions for these haunted experiences.
