South Korean Star Song Hye Kyo Joins New Agency STAND
Renowned actress Song Hye Kyo has officially signed with the agency STAND, marking a new chapter in her career following her departure from UAA.
According to a report by Khaosod Online Thailand, top South Korean actress Song Hye Kyo has officially signed a contract with the management agency STAND as of October 23, 2026. This move follows her departure from her long-term agency, UAA, in June 2026, ending a 14-year professional partnership.
To commemorate the announcement, STAND released a new set of profile photos featuring the actress in an elegant and sophisticated style. The agency expressed its enthusiasm for the collaboration, confirming its commitment to supporting Song Hye Kyo’s future acting projects and various activities both within South Korea and on the international stage. The agency aims to facilitate her work to ensure she reaches a broader global audience.
For residents and fans in Thailand, this transition highlights the ongoing evolution of the South Korean entertainment industry, which maintains a significant cultural influence in the region. While the agency has confirmed its full support for her career, specific details regarding her upcoming film or television projects under the new management have not yet been announced. Fans and industry observers are now waiting to see which creative directions the actress will pursue in this new phase of her career. The transition represents a major shift for one of the most recognizable figures in Hallyu, signaling potential new content for international viewers.
