Blue Flag Initiative Launches in Lat Krabang to Support Flood-Affected Residents
The Department of Internal Trade has launched the 'Thai Helps Thai' Blue Flag project in Lat Krabang, offering essential goods at discounts of up to 62% to assist residents recovering from recent flooding.
According to Khaosod Online, the Thai Ministry of Commerce has initiated the 'Thai Helps Thai' Blue Flag project to alleviate the cost-of-living burden for residents in the Keha Rom Klao area of Lat Krabang, Bangkok. This effort, directed by the Department of Internal Trade, aims to support communities currently in the recovery phase following recent flooding.
The initiative features over 100 essential items across five categories, with price reductions reaching up to 62%. Notable offerings include 5-kilogram bags of 100% jasmine rice priced at 120 baht, significantly lower than the standard market rate of 165–180 baht. The project is being conducted in coordination with the National Housing Authority, with a dedicated sales point established opposite Soi Keha Rom Klao 58.
For residents and those living in the area, this program provides a practical opportunity to purchase necessary household goods and appliances at subsidized rates. The Department of Internal Trade estimates that this first phase of the project will reduce the financial burden on the public by at least 200 million baht. While this initiative provides immediate relief for daily necessities, it remains to be confirmed how long the sales point will remain operational and whether the program will expand to other flood-affected districts in Bangkok.
