Meta and Thai Ministry of Digital Economy Partner to Enhance Ad Verification
Starting in early November, Meta will implement mandatory facial verification for online advertisers in Thailand to combat fraud.
According to a report by Prachachat Business, the Thai Ministry of Digital Economy and Society (DE) has collaborated with Meta to tighten security measures for online advertising. Starting in early November 2026, the platform will require advertisers to undergo a facial verification process, adopting a 'No ID, No Ads' policy to ensure the authenticity of those purchasing ad space.
This initiative is designed to curb fraudulent activities and improve digital safety for users. The Ministry has stated that while these measures are being implemented, they remain committed to supporting small and medium-sized enterprises (SMEs) by assisting them in preparing for the new verification requirements to ensure they are not negatively impacted by the transition.
For residents and business owners in Thailand, this change means that anyone planning to run advertisements on Meta platforms will need to be prepared to provide identity verification. While the policy aims to increase transparency, the specific technical steps for the verification process and the exact date of the rollout in November remain to be confirmed by Meta. Users should monitor official updates from the Ministry of Digital Economy and Society or Meta’s business support channels to ensure compliance with these upcoming changes.
